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3 Main Reasons Why You Should Market Your Business On Facebook

Before we had today’s access to social networking resources, we were exposed to information and advertising through traditional media such as TV, radio and local newspapers. Through recent years, methods of communication have changed causing a shift in the ways in which we gather, interpret and receive information. Facebook advertising is a good way to help your business connect to customers.

1. Interaction is key.

The internet and social media have become major avenues of communication for both consumers and businesses alike. Facebook uses “two-way communication” allowing your consumers and potential clients to interact with your business and communicate in real time with feedback, problems and resolutions, product user experience, etc. “In a two-way communication mode like through Facebook, people can acquire information as well as conveying their own comments at the same time. This can make a big difference in social impacts because it effectively facilitates exchanges and interactions among people and thus contributes to making information flows more globalized and influential in the real world.” (1) These capabilities encourage transparency and trust between businesses and clients.

2. No website? No problem.

Even if you don’t have a website for your business, you can use Facebook to promote your business’ services and products to the audiences you want to reach. “Because of the large number of users visiting this social platform, many businesses have turned to Facebook as a way to connect to potential customers. This can be done with a Facebook Fan page.” (2) A Facebook Fan Page allows you to describe your business and location, create posts and photo albums and even promote special offers to your followers.

3. Insights help improvement.

Facebook has a built in tracking system which provides you with Insights that reflect the viewer traffic and clicks that happen on your page. You’ll know where your viewers are coming from and what strategies are most effective for your specific goals. “Use Page Insights to understand who responds to your messages. Make sure to look at the gender, age and location of the people who are the most engaged with your business so you can continue to engage them through targeted ads and promoted posts.” (3)

Facebook insights

In conclusion, social media is a great way to connect with your customers and potential clients. Not only can you interact with existing customers, you can also gain significant exposure to a larger audience that you normally would not reach by advertising on Facebook and boosting posts on your Business Page. If this seems like an overwhelming task to organize and execute on your own, marketing firms can help guide you and manage the accounts and all other administrative tasks to keep your page running properly and effectively. Our staff at Alchemi creates posts and advertising campaigns for clients through many social media channels including Facebook. We are here to answer your advertising questions, advise you on how to approach your needs, and execute a plan to achieve your marketing goals.

(1) https://www.facebook.com/notes/webuzz/why-facebook-marketing-is-important-in-promoting-businesses-nowadays/228337750515634/

(2) http://www.networksolutions.com/education/how-can-facebook-help-my-business/

(3) https://www.facebook.com/business/overview

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Grow Your Business With Online Marketing

98% of CMOs and marketers affirm that offline and online marketing are merging with the top area in marketing as Digital Commerce. †

Having an online presence for your business is crucial now that the majority of consumers shop electronically. Help engage your clients with integrated online marketing. We can get you out in front of them with overall branding, website creation, social media management and online advertising.

website designNeed a website?

Whether you have an existing website you would like to update, or you want to rebrand you company we can assist you in meeting your goals. We will help you develop and display your content in a way that is most beneficial to you and your audience. Check out our latest project on Rebranding & Website Design.

Ask us about our website design and content development services.

BlogIcons_fbHow about social media presence?

Social media has become an essential marketing platform for businesses to get out in front of the right audience. We assess the most appropriate channels that will most benefit your business and develop campaigns that will achieve the best results.

Ask us about our social media marketing services.

BlogIcons_googleWant to get Googled?

As a Google Partner, we can create campaigns specifically focused on exactly the audience you want to reach by geo targeting and retargeting your campaign. By customizing your overall outreach, we can help you improve the effectiveness of your marketing efforts.

Ask us about our services as a Google Partner.

†Source: Gartner CMO Spend Survey 15/16.

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Coral, Starfish and Clams, Oh My! Bridal Show Marketing

Print & Digital Bridal Show Marketing Campaign

CBRS_2016_BS-Stationery_IconThis year for the Chesapeake Beach Resort & Spa’s annual Bridal Show, Alchemi designed an elegantly whimsy look for the highly anticipated event. A bright and nautical color selection of glowing coral, deep sea blue and soft sandy beige complimented the waterfront location and enhanced the romantic atmosphere. Contact us for more information on our bridal show marketing, click here.

CBRS_2016BridalShow

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Logo Design For Community Outreach Campaign

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Commitment To Their Community

Alchemi designed a new logo for the Chesapeake Beach Resort & Spa’s efforts to contribute to the Chesapeake Beach community in Maryland. Giving back is important to our clients at Chesapeake Beach Resort & Spa and we wanted to evoke that in the logo as much as we could. The clean lines, simple forms and oceanic color palette help translate a clear and memorable message to the viewer.

New! Lower Eastern Shore Wedding Destination Book Now Available!

Lower Eastern Shore Wedding Destination BookFind out what is so great about The Lower Eastern Shore!

This book exemplifies the wonderful scenery and ambience that the Lower Eastern Shore of Maryland has to offer. From beaches to barns, whatever you’re looking for for your special day, it is here.

View the book here.

New! Historic Inns Of Annapolis Bridal Book Now Available!

HIA_2016-Cover-WEBThe Historic Inns Of Annapolis has published their latest Bridal Book for 2016 and you’ve gotta see it!

Established in 1776, The Historic Inns Of Annapolis is where history and romance converge. Whether you are looking for the perfect location to have your Wedding Ceremony, Reception, Rehearsal Dinner or morning-after Brunch, the Historic Inns of Annapolis offers well appointed and flexible event space, for 10 guests or 250!

View the book here.

Write A Blog & We’ll Post It!

Write and submit a blog about the wedding industry as it relates to your business and we’ll post it on our website!

Here’s a list of things we’d like to know:
• Top trends in your business in relation to the wedding industry.
• Tips & tricks that are helpful to engaged couples planning their wedding.
• Top trending wedding colors, themes, styles, products, favors, invitations, etc.
• Upcoming events you’re hosting or attending.
• Top selling products for upcoming weddings in 2016-17

Please provide the following information:
• Business Name and Location
• Contact Information (website, phone number, email address)
• Brief description of your products or services
• Logo
• One supporting image.

Blog should be a length of 50-100 words.

Send your entry to info@alchemidesign.com

If your blog entry is selected, you will receive a notification with the link to your blog and a badge icon that you can share on social media to show that you’re on WalkTheAisleWeddings.com.

For more information click here

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Request for Blog Entries and Events!

We want to spread the word and help you get noticed for all your talent and hard work! So, to help you stay in the loop, we are requesting free-write blog entries from wedding vendors like you to post to our site. Do you have a niche service that you just can’t find anywhere else or a signature dish that only you serve at your catered events? Maybe you want to share what’s trending in the wedding industry and want to show how your business fits in. In any case, we want to hear about it and tell the world!

Submit your entries to info@alchemidesign.com. Please include 50-100 words, one supporting image, and your logo. If your blog is selected to be posted to WalkTheAisleWeddings.com, we will send you a notification with the link to your blog and a badge icon that you can share on social media to show that you’re on WalkTheAisleWeddings.com. See sample icon below.
WTAW_BadgeIcon

Have an upcoming event? We want to share that too! Send us the details, links and a photo and we will post it to our events page.

Haven’t seen the site yet? Click here to check it out!

 

#TeamAlchemi Comes Out On Top

We are so very excited to share with you that Alchemi Design has been awarded the Best Printed Promotional Materials Award by the Maryland Tourism Coalition for our exceptional work on the Cecil County Wedding Destination Book!

Thank you to all involved in this project and we hope to continue in stride with many more!

 

If you would like to read more about our Award Winning Book, click here.

View our facebook photos from the event here.

#teamalchemi