What we do defines who we are and we are Alchemi. So what does Alchemi mean? To us, it is a very powerful process of transforming something ordinary or common into something special and unique. The meaning of Alchemi is sort of our motto, that the work we do should be “as good as gold” for our clients. It reminds us to strive for the very best, to be original and to make work that shines brighter than the rest.
We are excited to share the new Visit Harford! Restaurant Guide. The guide was produced with the Visit Harford Tourism office showcasing the restaurants in Harford county, Maryland. This is a free guide listing county restaurants to promote the area to large groups, outings, families and sporting events. We created a unique and colorful key with icons for each food type and services. Whether you are looking for a formal dinner or a crab feast for a large group of 20. Each listing provides contact information, location, and services so you can find the right fit. You can find the online version here.
We created this fun restaurant menu design to showcase the colors and variety that Rod ‘N’ Reel Restaurant offers in their food choices.
We created a customized and recognizable campaign & branding for Chesapeake Beach Resort & Spa’s Rock The Dock Live Music Series. Keeping it fun and colorful as is the music of the several talented performers who take the stage. View more of our creative projects and services here.
This site was built from our own ideas to create the ideal weddings resource to help prospective brides and grooms find everything they need in one place. As a data heavy site, we strived to keep it organized in order to achieve ease of use throughout the pages of the site. This site is a great way for vendors as well to gain exposure and get your business right out in front of the people that matter. Find out more about advertising with us at WalkTheAisleWeddings.com or contact us through email.
We’ve designed this elegantly engaging Bridal Venue Book for The Westin. It provides an inside look at what makes The Westin such a beautiful location for special occasions such as Wedding Receptions, Banquets and other events. You can view a digital version of this book here. If you’re interested you can view our other bridal venue books we’ve published here.
Before we had today’s access to social networking resources, we were exposed to information and advertising through traditional media such as TV, radio and local newspapers. Through recent years, methods of communication have changed causing a shift in the ways in which we gather, interpret and receive information. Facebook advertising is a good way to help your business connect to customers.
1. Interaction is key.
The internet and social media have become major avenues of communication for both consumers and businesses alike. Facebook uses “two-way communication” allowing your consumers and potential clients to interact with your business and communicate in real time with feedback, problems and resolutions, product user experience, etc. “In a two-way communication mode like through Facebook, people can acquire information as well as conveying their own comments at the same time. This can make a big difference in social impacts because it effectively facilitates exchanges and interactions among people and thus contributes to making information flows more globalized and influential in the real world.” (1) These capabilities encourage transparency and trust between businesses and clients.
2. No website? No problem.
Even if you don’t have a website for your business, you can use Facebook to promote your business’ services and products to the audiences you want to reach. “Because of the large number of users visiting this social platform, many businesses have turned to Facebook as a way to connect to potential customers. This can be done with a Facebook Fan page.” (2) A Facebook Fan Page allows you to describe your business and location, create posts and photo albums and even promote special offers to your followers.
3. Insights help improvement.
Facebook has a built in tracking system which provides you with Insights that reflect the viewer traffic and clicks that happen on your page. You’ll know where your viewers are coming from and what strategies are most effective for your specific goals. “Use Page Insights to understand who responds to your messages. Make sure to look at the gender, age and location of the people who are the most engaged with your business so you can continue to engage them through targeted ads and promoted posts.” (3)
In conclusion, social media is a great way to connect with your customers and potential clients. Not only can you interact with existing customers, you can also gain significant exposure to a larger audience that you normally would not reach by advertising on Facebook and boosting posts on your Business Page. If this seems like an overwhelming task to organize and execute on your own, marketing firms can help guide you and manage the accounts and all other administrative tasks to keep your page running properly and effectively. Our staff at Alchemi creates posts and advertising campaigns for clients through many social media channels including Facebook. We are here to answer your advertising questions, advise you on how to approach your needs, and execute a plan to achieve your marketing goals.
98% of CMOs and marketers affirm that offline and online marketing are merging with the top area in marketing as Digital Commerce. †
Having an online presence for your business is crucial now that the majority of consumers shop electronically. Help engage your clients with integrated online marketing. We can get you out in front of them with overall branding, website creation, social media management and online advertising.
Whether you have an existing website you would like to update, or you want to rebrand you company we can assist you in meeting your goals. We will help you develop and display your content in a way that is most beneficial to you and your audience. Check out our latest project on Rebranding & Website Design.
Social media has become an essential marketing platform for businesses to get out in front of the right audience. We assess the most appropriate channels that will most benefit your business and develop campaigns that will achieve the best results.
As a Google Partner, we can create campaigns specifically focused on exactly the audience you want to reach by geo targeting and retargeting your campaign. By customizing your overall outreach, we can help you improve the effectiveness of your marketing efforts.
†Source: Gartner CMO Spend Survey 15/16.
Print & Digital Bridal Show Marketing Campaign
This year for the Chesapeake Beach Resort & Spa’s annual Bridal Show, Alchemi designed an elegantly whimsy look for the highly anticipated event. A bright and nautical color selection of glowing coral, deep sea blue and soft sandy beige complimented the waterfront location and enhanced the romantic atmosphere. Contact us for more information on our bridal show marketing, click here.
Commitment To Their Community
Alchemi designed a new logo for the Chesapeake Beach Resort & Spa’s efforts to contribute to the Chesapeake Beach community in Maryland. Giving back is important to our clients at Chesapeake Beach Resort & Spa and we wanted to evoke that in the logo as much as we could. The clean lines, simple forms and oceanic color palette help translate a clear and memorable message to the viewer.