Do you have a new product or service? Did you expand your business? How will you let customers know? There are multiple answers to this question.
Yes you can buy an ad in the local paper but what about leveraging social media? Today’s advertisers and communications companies globally are shifting their PR/Marketing strategies to keep up with the ever-changing trends. Alchemi is well positioned in this arena and has supported multiple clients that were frustrated due to a lack of knowledge and the doom and gloom perception that they could never catch up. This is a huge misconception as many companies (including some very well known brands) are behind the times and haven’t engaged their message and brand socially. This lack of action often relates to the simplest of issues with fear sitting at the pinnacle.
Results can be quickly obtained by simply testing the waters and there are multiple ways to accomplish this. You can engage with certain social sites such as Twitter, Facebook, Pinterest, etc., write a blog related to your product or industry, disseminate information through national wire services and other media outlets to name a few. Results are tangible and can easily be compared to past awareness. You should never engage in a Social plan without having a goal in mind. This can relate to the number of views your web page receives to the number of likes your information received on Facebook; both are powerful indicators for your overall success.
If this topic resonates with you, it’s time to engage experts that can propel your brand and increase client awareness.
Alchemi recently finished the new Trail Friends brochure that showcases all the Anne Arundel trails and sites. Take a look!
Recently a few of our hospitality clients have won awards from different entities in recognition of their consistency in pleasing their clients. Awards from organizations like TripAdvisor, About.com and various local and national publications. These are especially important today because they are driven by their customer’s input using social media. We have worked with many clients to consult and manage social media accounts to push certain events and customer satisfaction projects. While we at Alchemi Design would like to claim full responsibility for our client’s awards through our dedication to their branding and advertising, it is a large part due to their individual experiences with each customer that seals the deal. We can use this opportunity to point out that the common factor here is consistency. These clients who are recognized have consistent advertising practices we recommend in many outlets which we are happy to create and expedite for them. Not to mention that having our firm actually do this advertising work frees up their staff so they can devote their time to the customer service that will inspire even more customers to seek them out. We congratulate these clients on their wisdom and hard work!
View links to our award write-ups here and here.
About our Company:
Alchemi specializes in branding, publications, and online options for the hotel& wedding industry and more. We apply award-winning design, strategic marketing research, and advertising for measurable results. Alchemi has, and continues to propel our clients into the forfront of their industry. Our clients enjoy annual brand growth through creative, targeted campaigns. Alchemi is chemistry for great design and strategy.
We are looking for a part time web developer. We are in need of someone who works with design companies for html, mobile and/or content management system developments. This would mostly be website development. Alchemi’s web developer would be responsible for working with the creative team and to follow through with coding and building of the sites. A Web Developer enjoys solving problems and working within a small group.
- Develop/code websites, cutting-edge mobile sites, HTML5, and email campaign for regional clients.
- Update and streamline blog and social media entries
- Keep business partners up-to-date on technology/development trends and industry best practices and assure that the firm is using these practices in its own development efforts.
Skills & Expertise:
- Computer science degree with focus on web development or at least 2 years work experience.
- Able to demonstrate strong HTML, CSS, and PHP coding skills and some WordPress skills
- Some experience with web development for mobile devices.
- Understanding of key platforms, technologies and emerging opportunities in the digital field.
- Good communication skills and a positive attitude.
- Understanding of SEO integration
Please email: email@example.com if interested with samples.
For several years Alchemi Design & Publications, LLP has had the privilege of creating award-winning Venue Books for a number of wedding and hospitality locations in the mid Atlantic region. Our books are designed to show off the venue at its finest and feature the vendors who support the project with their advertisements and listings in the book. The finished book is in print but more importantly with the growth in social media is also supplied in digital format for the venue to email to prospective customers and post to their online resources. As we have been at this for a while we are enjoying great feedback from venues and vendors alike who report annual growth in business due to the exposure from these pieces. We continually hear from venues that not only does the quantity of events increase but the quality of the events as well, since the books provide a way for the location to feature and up-sell particular packages, décor, catering, etc. In fact one client who is now on their fourth book has had in increase in weddings from when they started in 2007 with an average of 17 more weddings per year.
The digital version of the venue book is trackable by itself and each vendor’s ad is linked to their website, enabling them to evaluate the response they get to the book. We personally do not like to sell anyone on marketing or advertising that can’t be measured which is why we stand behind this product as a measureable asset to anyone’s overall marketing plan.
We are very proud to announce this month that the Venue Book for Westin Georgetown in Washington DC just won a Hermes Gold Award for outstanding design.
You can view some of Venue Books online by clicking the links below:
Annapolis Marriott Venue Book
Hotel Monaco Venue Book
Hippodrome Venue Book
Marine Museum Venue Book
Brittland Estates Venue Book
Alchemi Design has done it again taking home the Hermes Gold Design award for our DC Westin Venue Book. As well as Honorable Mention for our Smokey Joe’s Grill menu design. This is a great honor as AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were over 5,500 entries from throughout the United States, Canada and several other countries in this year’s competition. Go Team Alchemi!
Partnering – An essential part of a good marketing plan. At Alchemi we are always looking for opportunities for our clients to partner with other businesses to enhance their presence in the marketplace. The upcoming Businesses Rock The Dock event is just one example of this…
Join What’s Up? Magazine and Chesapeake Beach Resort & Spa, your friends and colleagues in a fun environment for some informal business networking. Includes complimentary hors d’oeuvres and drink specials at Chesapeake Beach Resort & Spa. All proceeds will go to Maryland Theater for the Performing Arts and the National American Cancer society.
Click here for tickets
Easter is now behind us but some people are still engaged in the Giving Season and hoping to Multiply Miracles. We were hard at work even before Easter to create a Stewardship Campaign for Woods Church that focused on the concept of Multiplying Miracles for a large community. This campaign evolved into a multiple step project starting with a new logo that conveyed the idea of giving back to the community and that our actions can come full circle. Then moving on to a three fold brochure, letterhead, reply card and envelopes. This was a great project to see in the final presentation, take a look for yourself!
Spring is the perfect season for wedding shows and networking events to draw prospective clients to visit your location for future business. Everyone is happy to get out after a long cold winter (like this one was!) and seeing is definitely believing when the venue puts its best foot forward to show off how they look and work during an event. The key to a successful event is attendance, both for the venue and any vendor participating. To maximize the attendance takes a comprehensive and timely marketing effort with a variety of targeted media engaged in getting the message out. No, social media alone is not yet the only way to get the word of an event out but it is definitely a part of it. A multi-media approach is best at any budget level including print, social media, radio, TV, signage and public relations. Hiring someone experienced and knowledgeable to come up with the plan and execute it is best, but if you insist on a DIY approach investing in a targeted marketing plan first is key. Marketing events can be accomplished whether you are working with a large or small budget as long as you can get the most effective results by doing the right things. Consulting with experts in the field of Event Marketing to get the most visitors to your event will reward you with more business in the long run and grow you event year after year.
On March 30th the Historic Inns of Annapolis held their 11th Downtown Annapolis Wedding Fair. In spite of teaming downpours of rain that day, the Fair attracted hundreds of wedding couples and their friends and families who wanted to experience the essence of an “Downtown Annapolis” wedding first hand. The Governor Calvert house was dressed to the nines with over the top wedding decor and flowers provided by several vendors. An abundance of the Historic Inns wedding fare and signature drinks kept the guests well fed and happy while they shopped with local wedding vendors, and several DJ’s lent a variety of music to the festivities.